Develop students understanding in business activities in different sectors: public and private, as well as the importance of innovation and change.Students approach the discovery of how the main types of business organizations are established and managed and how their activities are regulated.

This subject will have an English component that includes part of the literature of specialization and part of the class instruction.

The advertising chapter will allow the student to know, analyze, design and identify the use of advertising as a commercial communication technique to promote the consumption of a product or service through mass media and/or alternative. 

El segundo capítulo, Marketing, introduce al estudiante en el conocimiento de estrategias de mercado, de ventas, estudio y posicionamiento de la marca en determinados mercados.

This introduction is to enter the conceptual basis about human formation and the elements that integrate it and the influence of psychological, social, cultural and environmental factors in the quality of life, coexistence and mental health from the systemic perspective andthe generation of social awareness and relationship between the individual, communities and society in general.

This introduction seeks to know and identify with the basic and determining principles of the forms of government that societies have built throughout history, because it is in them where the various forms of governance and governance reside between the representative bodies of the power that make up theState and citizens.From this conception, the importance of building consciousness between the citizens of the Constituent Power, its alternatives and ways in which structural changes in the economy, politics and culture that prevail in the present of society can be made.

It allows students to identify, consider and solve problems through creative thinking, planning, design and work with different means, materials and tools to produce a product made.

Students acquire technical and design knowledge bases by developing skills such as initiative, ingenuity, inquiry and ingenuity.Central communication skills are also worked for the design process. It involves a wide range of interests, materials and resources.It provides an ideal basis for later cycles and equips students with technical knowledge and practical design and manufacturing skills for a future work world in the field.

This introduction allows students to acquire an understanding of the basic principles of different sciences through a combination of theoretical and practical studies, while developing an understanding of essential scientific skills for studies in subsequent cycles.

will learn basis of how science is studied and practices, and will become aware that the results that scientific research can have both positive and negative effects on people, communities and the environment. In addition to focusing onIndividual sciences, this area helps students to understand the technological world in which they live and to be interested in scientific science and advances.